The invention relates to interactive system for advertising, booking and reserving tickets and services. The inventive method consists in forming an advertising and information message about a projected event or provided services, which contains advertising information and a WAP-reference to an organiser server, on the organiser server via a mobile communication system and in automatically transmitting the thus formed message to the mobile terminals of users. The user looks through the received advertising and information messages and requests the access to the server of the event or service organiser by means of the WAP-reference and delivers information, identifying him as a mobile terminal user, to the server of the event or service organiser. A ticket for an event or service is selected and reserved by writing off money from the virtual account of the mobile terminal user of a credit card using said identification information. The ticket reservation status and the corresponding identification number of the ticket reservation status are allocated. The electronic ticket with information identifying the mobile terminal user and ticket reservation status are stored in the mobile terminal of the user. Identical information is stored on the server of the event or service organiser. The access control to the event and to a service provision is carried out by comparing the information which is supplied by the user and identifies him as the mobile terminal user and the electronic ticket stored in the mobile terminal, together with the identification number of the ticket reservation status, with the information stored on the server of the event or service organiser.
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