Purchase incentive process and system based on the location and context of a user of mobile telephony equipment

摘要

The invention relates to a purchase incentive process for purchasing at least one product for a user (1) of mobile telephony equipment (10), which comprises:- locating and identifying at least one mobile telephony equipment (10) within a certain area (100);- obtaining information relating to a user profile from a server of mobile telephony network to which the user belongs;- sending information about at least a first product of a product list associated to said certain area to the at least one mobile telephony equipment (10) located and identified within said area; the information relating to the user profile being used to decide which product from the product list is offered to the user;- displaying said information about said at least one product to the user of the mobile telephony equipment and/or offering him or her the possibility of purchasing said product.;The invention also relates to a purchase recommendation or incentive system for a purchasing at least one product for a user of mobile telephony equipment.