Purchase incentive process and system based on the location and context of a user of mobile telephony equipment

摘要

The invention relates to a purchase incentive process for purchasing at least one product for a user (1) of mobile telephony equipment (10), which comprises: - locating and identifying at least one mobile telephony equipment (10) within a certain area (100) - obtaining information relating to a user profile from a server of mobile telephony network to which the user belongs - sending information about at least a first product of a product list associated to said certain area to the at least one mobile telephony equipment (10) located and identified within said area the information relating to the user profile being used to decide which product from the product list is offered to the user - displaying said information about said at least one product to the user of the mobile telephony equipment and/or offering him or her the possibility of purchasing said product. The invention also relates to a purchase recommendation or incentive system for a purchasing at least one product for a user of mobile telephony equipment.