BROADCAST RECEIVING APPARATUS FOR PROVIDING COMMERCE BROADCAST WITHOUT MODIFING BROADCAST PICTURE AND METHOD THEREOF

摘要

A broadcast receiver and a method for processing commerce broadcast are provided to show an original image rather than a modified image when displaying a product on a commerce broadcast screen picture, thereby allowing a user to receive an actual image of the product. A broadcast receiver(100) receives a broadcast signal. A broadcast processor(200) processes the broadcast signal. If the broadcast signal is determined to be a specific broadcast signal, a controller(300) controls the broadcast processor to perform a processing operation according to a broadcasting standard of the broadcast signal. The specific broadcast signal is a commerce broadcast signal used for commercial transaction.