AD PUBLISHER PERFORMANCE AND MITIGATION OF CLICK FRAUD

摘要

The claimed subject matter can provide a mechanism that facilitates a new advertising architecture in the advertising space, e.g., for ranking publishers of ads and/or mitigating click-fraud. A mechanism is provided to confirm transactions that occur between a customer and a merchant as well as an indication of which ad publisher made the referral. Accordingly, the performance of an ad displayed by a publisher can be assessed, and, e.g., employed in the pricing scheme for displaying the ad. The ad publisher performance ratio can be relative to other ad publishers and can be employed with a pay-per-click, pay-per impression, or other similar billing structures.