A analytical system and method of effect for e-mail marketing

摘要

According to the present invention, an email receiver moves to a homepage of a target website that provides a web site of interest by clicking a specific interest element within a mail message after receiving the email, and analyzes the behavior of the email through analyzing the behavior of recipients in various websites. The present invention relates to an analysis system and method for measuring the number of points of communication. More specifically, a mail sender uses a HTTP protocol for a mail message of an e-mail system using an SMTP protocol to analyze a behavior in a target website of a mail receiver. (E.g., Hyper Link) and an analysis element (a unique identifier of a mail recipient), when the email is sent, the receiver receives the contents of the target website through the inflow of the target website through the link element inserted in the message. E-mail recipients that are viewed and subsequently on the web site E-mail recipients to analyze and measure the effectiveness of email marketing through the online behavior and the online behavior analysis system is on its way.;As described above, the email receiver online behavior analysis system according to the present invention includes, in addition to the email address and contents of the mail receiver, an analysis element for identifying whether the mail receiver is moving to the target website and an image of the email recipient, and an image in the email body or the like. A mail sending module that adds a linking element such as Hyper Link so as to move to a homepage of a target website, such as a phrase, and sends it to a mail receiver, and after the mail is sent, the mail receiver checks the full text of the mail. When the user moves to the target website and starts online action, the receiving module receives the record according to the online behavior of the mail receiver at a predetermined period from the target website and transmits the record according to the online behavior of the mail receiver from the receiving module. To analyze the behavior of mail recipients It includes an analysis module that measures the effectiveness of email marketing. It includes the one-way message delivery area, which is the main role of the existing SMTP protocol, and the target website (by clicking a specific hyperlink) after receiving the mail. Analysis system that includes behavior analysis after visiting the HTTP Protocol, and, in this way, email marketing through email online behavior analysis after recipients (HTTP Protocol) behavior that could not be determined by the existing SMTP protocol. It is characterized by the configuration of the system so that the effectiveness of the system can be measured.;Customer analysis, mail, website, behavior, analysis, disposition, taste, reception, transmission, log