Method and Apparatus for Behavioral and Contextual Ad Targeting Based on User Calendar Data

摘要

A method and apparatus are provided for behavioral and contextual ad targeting based on user calendar data. In one example, the method includes receiving user input including calendar data, storing the user input in a calendar database, performing targeting processing on the user input, generating a user profile based on the targeting processing, categorizing the user into one or more consumer segments based on the user profile, and writing identifiers of the one or more consumer segments to a cookie of the user, wherein an ad server may target ads against the one or more consumer segments that the ad server identifies via the identifiers.