RAPID STATISTICAL INVENTORY ESTIMATION FOR DIRECT EMAIL MARKETING

摘要

Statistical approaches are employed to estimate available inventory for opt-in email marketing mailings. A random sample is selected from an overall population of subscribers who have opted-in to receiving email marketing messages. When a query is received for determining available inventory that satisfy some target criteria, the random sample is employed to estimate the available inventory in the overall population taking into account inventory that has been consumed by one or more other orders for email marketing mailings.