METHOD AND APPARATUS FOR REAL-TIME TV ADVERTISEMENT AUCTION IN A TV-OVER-IP ENVIRONMENT

摘要

A system for real time auctioning of advertising timeslots for live TV transmission over IP networks incorates settop boxes interconnected to a searver to provide real time viewing statistics to an advertising management system which also receives subscriber information from a subscriber management system which also management system determines demographics responsive to the subscriber information and viewing statistics and publishes advertising timeslot information and the determined demongraphics. A management terminal is employed for creating user accounts, providing access information to users, inspecting and approving advertisements responsive to input the advertisements from the users. Bid parameters are defined using the management terminal and the publication by the system to the users is responsive to the bid parameters. User terminals are provided for uploading advertisements to the advertising management system and the advertising management system further assigns unique identification to the uploaded advertisements. The user terminals upload advertising parameters, receive the published time slots and demographics and submit bids to the advertising management system. The advertising management system receives the bids and inserts predefined advertisements responsive to a winning bid.