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APPLICATION OF QUERY WEIGHTS INPUT TO AN ELECTRONIC COMMERCE INFORMATION SYSTEM TO TARGET ADVERTISING
APPLICATION OF QUERY WEIGHTS INPUT TO AN ELECTRONIC COMMERCE INFORMATION SYSTEM TO TARGET ADVERTISING
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机译:查询权输入在电子商业信息系统中的定向广告应用
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摘要
An online commerce information system (OCIS) receives from a consumer a query in relation to a potential consumer transaction and also receives a set of weighting factors that correspond to the query, where the weighting factors pertain to stored data relevant to the potential consumer transaction. The OCIS causes a result of applying the query and the weighting factors to the stored data to be communicated to the consumer, in response to the query. The OCIS also selects an advertisement to be communicated to the consumer based on at least one of the weighting factors, and causes the selected advertisement to be communicated to the consumer.
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