METHODS AND APPARATUS TO MONITOR IN-STORE MEDIA AND CONSUMER TRAFFIC RELATED TO RETAIL ENVIRONMENTS

摘要

Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method to monitor presentations of media in a monitored establishment, a floor layout map of a monitored establishment is displayed a medium profile associated with a medium presented at a location on the floor layout map is presented in response to receiving a user selection of the location on the floor layout map. The example method also involves storing a media type classification code, a media characteristic identifier code, and location information indicative of the location on the floor layout map in association with the medium profile.