Internet-based system for managing and delivering consumer product brand information to consumers at points of presence along the world wide web (WWW)

摘要

An Internet-based system for managing and delivering consumer product information (CPI) to consumers at points of presence along the World Wide Web (WWW). The Internet-based system includes a subsystem for generating a CPI-requesting and GUI-display subsystem for each registered consumer product, and implemented by: (i) CPIR-enabling servlet stored on and executed within an object-oriented server; and (ii) an HTML servlet tag referencing the CPIR-enabling servlet, and embedded within one or more HTML-encoded pages served by a plurality of Web-based information servers. When an embedded HTML servlet tag is encountered by the consumer's Web browser, the corresponding CPI-requesting and GUI-displaying subsystem generates an object-oriented controlled GUI that displays information content associated with CPI resources served from one or more of the Internet-based CPI servers, for display and review by the consumer at the point of presence along the WWW where the HTML servlet tag has been encountered by the Web browser.