System and method for generating a unique identifier that can be used to integrate an offline experience with an online experience

摘要

A method for generating a unique identifier that can be used to integrate an offline experience of a user with an online experience of the user, including establishing an offline experience identifier that can be used to access at least one offline experience data item. The method further includes, as part of a transaction related to at least one of the offline experience and the online experience, collecting at least one user data item, the user data item being a data item relevant to the user. The method further includes establishing a user identifier that can be used to access the user data item; and using at least one of the offline experience identifier and the user identifier to establish the unique identifier. The unique identifier can be subsequently used to obtain at least one of the offline experience identifier and the user identifier.