METHOD AND APPARATUS FOR PROCESSING AND TRANSMITTING DEMOGRAPHIC DATA BASED ON SECONDARY MARKETING IDENTIFIER IN A MULTI-COMPUTER ENVIRONMENT

摘要

A method and system for transmitting targeted marketing opportunities to a user includes providing a primary identifier associated with a transaction account, and a secondary identifier associated with a marketing account. Received transaction information related to the transaction account is associated with the secondary identifier and stored. A user is associated with the secondary identifier. The stored transaction information is processed to generate targeted marketing opportunities for presentation to the user associated with the secondary identifier. In use, the apparatus and method may externally transfer data between a plurality of computers (e.g., between a computerized point-of-transaction unit and a transaction/marketing system). The point-of-transaction unit may extract, process, and transfer data pertaining to a user's transaction to at least one other computerized system (e.g., multiplatform marketing and research system) where the data may be analyzed to determine targeted marketing opportunities for transmission to a user or group of users, for example.