METHOD AND APPARATUS FOR PROVIDING CUSTOMIZED ADVERTISEMENT ON-LINE LIVE BROADCASTING

摘要

An advertisement providing method for broadcasting live online is arranged to one advertiser of enabling and individually provides a targeted advertisements to a specific client, when client watches online live broadcast. An advertisement providing method for broadcasting live online includes a client (100), a media server (120), an Advertisement Server (130) and live broadcast data transmitting device (140). Client passes through a request signal a to media server for a communication network (110) transmission live broadcast data and receives online live broadcast data from media server. Media server is connected to a database, storage user information and live broadcast data to be provided to user.