Serving content-targeted ads in e-mail, such as e-mail newsletters

摘要

Targeted advertising content are, (i) document issuer (publisher) that contains a unique content identifier for the content and, (ⅱ) the client device passes the unique content identifier at the time of content-relevant ad request to a content-relevant ad server, (ⅲ) content-relevant ad server is a service for e-mail messages, such as e-mail message, HTML by using a unique content identifier identifying the content registered previously to determine content-relevant ads. In the content-relevant ad server, multi-ad may compete for advertising to the desired property (for example, relative location on the page) or feature. Arbitration process may be used to define the selection of ads and / or order. By the client device passes the unique content identifier to request ads to content-relevant ad server, advertisement are all the time the user is reading an e-mail document (or generally "open") in the selection and generation. This is, when the ads are to be served, allowing the latest advertising information is used. User operation relating to the ad service may (i) use the advertising image to display advertisements on the document, and (ⅱ) in relation to the advertisement service in the document to which the image map (generally used to monitor the user operation It may be tracked by using the included in the document). All information about the ad impression may be encoded with a unique identifier that is returned with the ad. Ad image and unique identifier may be provided to the client device. When the user selects the advertisement, this unique identifier may be returned to the ad server. In addition, the position of the click image map can be returned to the ad server. The returned unique identifier and image position, can be used to determine if the ad is an ad server selection. Thus, a unique identifier to be selected is matched with the prior advertising services. ; Ad server, an identifier, content-relevant ads, image ads, the client device