PROBLEM TO BE SOLVED: To provide a system confirming that a broadcast advertising is viewed, regardless of real-time viewing, video-recorded viewing and on-demand viewing of the broadcast advertising.;SOLUTION: A broadcast advertising viewing confirmation system includes: an advertising distribution server 1, which stores a broadcast advertising with identification information of the advertising and information representing a broadcast time of the advertising and start/end of the advertising embedded therein, and distributes the broadcast advertising; an HGW (home gateway) 3, connected to the advertising distribution server 1 via a network 5 for receiving and playing back data distributed from the server 1; and a point server 4, connected to the HGW 3 via the network 5. The HGW 3 determines, on the basis of information embedded in a broadcast advertising received from the advertising distribution server 1, whether the broadcast advertising is viewed for the broadcast time thereof; and if it is viewed so, it notifies the point server 4 that the advertising has been viewed. Upon the receipt of the notification of the viewing, the point server 4 issues predetermined points to the HGW 3.;COPYRIGHT: (C)2010,JPO&INPIT
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