The shopping environmental design system, computer environment and the said computer environment and operation association and virtual reality shopping environment following to one 3 dimensional picture possibly, at least in order to create virtual reality shopping environment, is formed it has with the virtual reality system which, the above-mentioned 3 dimensional picture, appearance of layout of the store, constitution and the passage of the passage, among arrangements of the product in regard to layout of the shelf, the display, and the shelf of the product 1 or is selected from above that the design factor, includes the design factor which as for the above-mentioned shopping environmental design system furthermore, it corrects by the fact that virtual reality shopping environmentIn order to be modified, with in order the design factor correction tool which is formed and virtual reality shopping environment and to measure the reaction of the user which exchanges, the consumer reaction measurement tool which is formed it has. With several features, as for the above-mentioned shopping environment, the theme area and classification of product which is based on behavior are included.
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