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TRUTHFUL PRICING SCHEME FOR SPONSORED SEARCH WITH RESERVE PRICES
TRUTHFUL PRICING SCHEME FOR SPONSORED SEARCH WITH RESERVE PRICES
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机译:带有保留价格的优惠搜索的真实定价方案
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摘要
Search engines and sponsored search auctions are provided that enable the use of different reserve prices corresponding to different advertisement slots on a search results page. In one implementation, a search engine includes a query processor and a sponsored search auction. The query processor is configured to receive a query from an electronic device associated with a user, to determine a plurality of reserve prices corresponding to a plurality of advertisement slots of a search results page, and to determine a plurality of bid prices for the advertisement slots of the search results page corresponding to a plurality of bidders. The sponsored search auction is configured to allocate a bidder or a null (e.g., no advertisement) to each advertisement slot of the search results page, taking into account click through rate information regarding the plurality of bidders.
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