TRIGGERING IMMERSIVE ADVERTISEMENTS IN A VIRTUAL UNIVERSE

摘要

The invention generally relates to systems and methods for advertising, and, more particularly, to systems and methods for triggering immersive advertising in a virtual universe. In an embodiment, a method includes: obtaining tolerance data about a user who triggers a virtual universe advertisement (VU-ad) in a virtual universe (VU); and presenting a variation of the VU-ad to the user based upon the tolerance data.