APPARATUS AND METHOD FOR DYNAMICALLY DISPLAYING SERVICES RECOMMENDED BASED ON CONTEXT-AWARENESS IN MOBILE TERMINAL

摘要

Disclosed is a technology of dynamically displaying services recommended based on context-awareness. A mobile terminal suitable for dynamically displaying services recommended based on context-awareness includes: a notice information receiver to receive value-added service notice information regarding at least one recommended value-added service from a value-added service recommending server; a menu processor to acquire value-added service information associated with the value-added service notice information from stored value-added service information, determine menus to be displayed according to the acquired value-added service information and display the menus on a screen; and a value-added service output unit to receive, when a menu is selected from the displayed menus, a value-added service associated with the menu from an application server and output the value-added service on the screen.