An interactive system for assisting a user in the selection of ammunition based upon user entered parameters. A stand-alone kiosk includes a computer having a microprocessor and a memory, an input device in operative communication with the computer for permitting a user to enter parameters, and an output device in operative communication with the computer for providing information from the system to the user. A program is stored in the computer for execution by the microprocessor, the program interactively displaying a series of prompts on the output device, each prompt eliciting a response from the user concerning hunting parameters. The program stores the user inputted parameters in memory, applies predefined rules and/or recommendations against the user inputted parameters to thereby suggest advantageous ammunition, and displays the selected ammunition to the user on the output device.
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