Advertising Through Product Endorsements in Social Networks

摘要

Systems, methods and computer programs for creating a web user interface promoting products or service providers are provided. The method includes the creation of a library of products and service providers. Endorsements for products and service providers are generated by users of a social network that includes a social web site. The users create rules for sharing the endorsements with other users in the social web site or beyond the social web site. The user interface is built for a particular one of the users in the social web site, where the user interface includes a representation of the product or service provider associated with the endorsements. The user interface is created according to rules from the user that generated the object, rules by the user viewing the endorsement, and rules by a sponsor of the product or service provider associated with the endorsement. The user interface is then shown in a display.