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FRAMEWORK FOR PRODUCT PROMOTION AND ADVERTISING USING SOCIAL NETWORKING SERVICES
FRAMEWORK FOR PRODUCT PROMOTION AND ADVERTISING USING SOCIAL NETWORKING SERVICES
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机译:使用社交网络的产品促销和广告框架
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摘要
A method includes acquiring an image from a user; analyzing the image to determine whether it includes information associated with a brand reference; producing an augmented image based on the image; and posting the augmented image to a social networking service (SNS) associated with the user. The augmented image may include a graphical overlay, a frame, a comment, and a hyperlinked textual comment, cropping of the image, blurring a portion of the image, applying a spotlighting effect to a portion of the image. The method may determine a measure of influence of a user on a brand based on a number of interactions by other users with the augmented image; and a number of images posted by the user that are associated with the brand.
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