The present innovation provides a method and a system for embedding e-commerce and community building capability into a seller website, comprising maintaining on an e-commerce server a product database of products sold by a seller, providing a seller script that runs in a web browser for incorporation into at least one web page on the seller website, downloading upon execution of the seller script a dynamic page analyzer from the e-commerce server that, upon execution by the web browser, adds at least one toolbar to the web page, requesting by the web browser, a dynamic cart script, displaying a dynamic cart that enables the buyer to interactively specify an order for the product corresponding to the e-commerce control, and sending the specification of the order to the e-commerce server for fulfillment of the order.
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