Lateral quick connect-disconnect fish hook coupling system

摘要

A holder for a fish hook is provided. The holder has a generally O- or U-shaped wire body having a first end and a second end. The first end is slightly spaced away from the second end for attachment to a lure body. The second end has a branched terminus with opposing first and second branches. The holder has an undercut that extends into the wire body without severing it. The second end is adapted to receive an eye of the fish hook by placing the eye over the first and second branches in sequence using the undercut in one position to thread the fish hook onto the wire body. Various designs of holders are possible with the common theme being that the branched terminus of the second end is sized to prevent an eye of a fish hook from passing over both the first and second branch simultaneously. The holders may also be part of a fishing lure.