Optimizing profitability in business transactions

摘要

A system and method for optimizing profitability is provided disclosing an intelligent customer scoring system (iCSS) for receiving a telephone number and transaction request. When the iCSS receives an initial transaction request, it accesses local information related to the number to predict a real-time initial customer score, wherein the requested initial transaction is allowed in real-time based on a comparison of the initial customer score, an expected profitability of the transaction, and a predetermined threshold level. The iCSS accesses information related to the number and the profitability of the transactions to refine the customer score. When the iCSS receives a subsequent transaction request, it is allowed or denied by comparing the refined customer score and expected profitability with the predetermined threshold. The system further comprises an intelligent revenue opportunity module (iROM) for implementing a plurality of revenue opportunity applications (ROA) responsive to the customer score and other specific transaction requirements.