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System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
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机译:用于启用多元素投标以影响计算机网络搜索引擎生成的搜索结果列表上的位置的系统和方法
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摘要
A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list generated by an Internet search engine. A database stores accounts for the network information providers. Each account contains at least one search listing having a description, a search term of keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value determines where the listing will appear on the search results list page generated in response to a query of the search term.
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