A method and system for assessing data quality stored in an enterprise database is provided. In response to a request by a user, a pre-determined event, or other event, a profile is chosen from a list of profiles stored in a profile database based on the request, wherein the profile includes a set of rules for calculating data quality metrics and for triggering workflow processes. One or more data records are received from one or more enterprise databases. The data quality metrics of the one or more data records based on the set of rules for calculating data quality metrics is calculated. Based on the calculated data quality metrics and rules for triggering workflow, a determination is made regarding whether to trigger one or more workflow processes: and, if so, triggering the one or more workflow processes; and/or converting the calculated data quality metrics to a representation for display.
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