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A METHOD FOR MEASURING THE IMPACT OF ADVERTISING ON BRAND PERCEPTION
A METHOD FOR MEASURING THE IMPACT OF ADVERTISING ON BRAND PERCEPTION
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机译:一种衡量广告对品牌认知度的影响的方法
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摘要
A method for measuring the impact of advertising on brand perception is provided. The method utilizes a computing device to compare the perception of a brand from respondents who have been exposed to an advertising campaign with a second group of respondents who have not been exposed to the advertising campaign and calculating the percentage of change in the perception of the brand as a result of exposure to the advertising campaign.
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