Method and system for selective incentive point-of-sale marketing in response to customer shopping histories

摘要

The present invention relates to a system of customer promotion comprising a memory for storing data representative of a customer's prior purchases of products at a store in association with a customer's unique identification; circuitry responsive to said data stored in said memory for generating indications of a product frequently previously purchased by said customer in a previous visit to the store; and apparatus for issuing a coupon at the point-of-sale to said customer in response to said indications in an effort to incent said customer, said coupon providing incentives including said product frequently previously purchased by said customer, the validity of said promotion contingent upon said customer making a future shopping transaction.