A PROCESS FOR THE ON-LINE DISTRIBUTION OF AUDIOVISUAL CONTENTS WITH ADVERTISEMENTS, ADVERTISEMENT MANAGEMENT SYSTEM, DIGITAL RIGHTS MANAGEMENT SYSTEM AND AUDIOVISUAL CONTENT PLAYER PROVIDED WITH SAID SYSTEMS

摘要

The invention relates to a process for the on-line distribution of audiovisual contents with advertisements, an advertisement management system, a digital rights management system and an audiovisual content player provided with said systems. The process consists of an intermediary site (2) which receives digital files (1) with audiovisual content and advertisements, and assigns to each digital file (1) associated advertisements (22, 23, 24); a user accesses a referring site (9), downloading a digital file (1) and plays its content in equipment (5); the equipment (5) does not play the content if the associated advertisements it has received have not been shown; it transmits to the intermediary site (2) identifying data (19) of the referring site (9) and identifying data of the associated advertisements; based on this data, the intermediary site (2) performs actions to remunerate the referring site (9) and to receive a remuneration from advertiser sites (8).