METHOD AND AN APPARATUS FOR PROVIDING A BROADCAST CONTENT LIST, CAPABLE OF BIDDING ON A DISPLAY ZONE OF A PROGRAM LIST OR AN ADVERTISEMENT CONTENT LIST

摘要

PURPOSE: A method and an apparatus for providing a broadcast content list are provided to widely select a content exposure location by a program or advertisement content provider within a program list or an advertisement content list.;CONSTITUTION: A bidding managing unit(210) receives information about bidding on at least some display zones from a plurality of content provider systems. A content list providing unit(220) constitutes the broadcast content list according to the received information about bidding. A communication unit(230) transmits the broadcast content list.;COPYRIGHT KIPO 2010