PURPOSE: An internet transformation shopping mall and a managing method thereof are provided to enable a product provider, a shopping mall operator, and a purchase consumer to freely change the structure, type and items of a shopping mall.;CONSTITUTION: If a product supplier clicks shopping mall registration, an automatic price controlling engine(100) of a mother shopping mall is operated. If a shopping mall registration condition is inputted, an automatic price controller lets the product supplier enter the shopping mall. The automatic price controller distributes daughter shopping malls. A loyalty calculator(130) calculates the loyalty of the distributed daughter shopping malls or the loyalty of a purchaser.;COPYRIGHT KIPO 2010
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