Method, Service System and Server System for Performing Electronic Commerce and Gift Recommendation based on ID Federation

摘要

The present invention relates to a method for providing a general ID-based e-commerce service, a method for providing a gift recommendation service, an e-commerce service system, and an integrated server system for the same.;The present invention provides an electronic commerce service system for providing an electronic commerce service through a wired / wireless communication network, including: a universal ID registration function for registering and managing a universally usable universal ID; An authentication and payment agent function for performing authentication and payment for goods purchase on behalf of another shopping mall server; A customer shopping information management function for storing customer-specific purchase history information generated by the authentication and payment agency in association with a registered universal ID; And gifts that provide pre-stored purchase history information or process information provided by processing pre-stored shopping information and purchase history information for each customer, and provide purchase patterns and gift recommendation information of gift recipients based on the stored purchase history information. Provide referral services.;According to the present invention, the electronic commerce service system provides the buyer with convenience for the purchase of goods or gifts by providing authentication / payment agent, management of purchase history information for each customer, and gift recommendation service based on the universal ID. It is effective in reducing the burden of purchasing management and providing useful business information.; Universal ID, purchase history information, gift recommendations