1. A skin-lightening cosmetic product containing a compound represented by the following general formula (I) and / or its salt! ! (I)! where R1 and R2 independently represent a secondary or tertiary alkyl group having from 3 to 7 carbon atoms, and R3 represents a hydrogen atom, an alkyl group having from 1 to 4 carbon atoms, or an alkoxy group having from 1 to 4 carbon atoms. ! 2. A skin lightening cosmetic according to claim 1, wherein the compound represented by general formula (I) is a compound represented by the following general formula (II) !! (II)! where R1 and R2 independently represent a secondary or tertiary alkyl group having from 3 to 7 carbon atoms. ! 3. A skin brightening cosmetic according to claim 2, wherein the compound represented by the general formula (II) is 2,6-di-tert-butyl-4- (2'-tenoyl) phenol (compound (1)) !! connection (1)! 4. Skin lightening cosmetic product according to claim 1, wherein the skin lightening cosmetic product is used to prevent / reduce melanosis. ! 5. A skin brightening cosmetic according to claim 1, wherein the content of the compound represented by the general formula (I) is from 0.0001 to 3% by weight. ! 6. Skin lightening cosmetic product according to claim 1, additionally containing at least one polyhydric alcohol selected from 1,3-butanediol, dipropylene glycol, isoprenglycol, 1,2-pentanediol, 2,4-hexylene glycol, 1,2-hexanediol and 1,2-octanediol. ! 7. A method of lightening the skin, comprising applying a compound represented by the following general formula (I) and / or its salt to the skin to be lightened! ! (I)! where R1 and R2 independently represent a secondary or tertiary alkyl group having from 3 to 7 atoms
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