A method of generating an animation showing packaging for a consumer product plays and displaying a stock animation 701 for each packet type in which the package rotates from a primary position to show a sequence of relevant orientations. It is also receives an edit command during the playing of the stock animation to stop the animation 702 when an orientation showing a product code is displayed. The method also modifies a viewing position to emphasize the location of the product code. New viewing co-ordinates are recorded after the modifying step 703 and the viewing position is interpolated 704 from the stopped orientation of the stock animation to the modified orientation to produce an emphasized animation. The method combines the edited stock animation with the emphasized animation to produce a specific product-code animation 705. The product may be a medicinal drug.
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