In the announcement transmission ranking decisive manner which decides the transmission ranking of information of announcement to the aforementioned

摘要

PROBLEM TO BE SOLVED: To provide an advertisement distribution order determination method, an advertisement communication system, an advertisement distribution order determination device and a computer program, allowing immediate response to a change of a viewing situation near an information output device to distribute advertisement information, and allowing improvement of advertisement effect and advertisement cost effect.;SOLUTION: A plurality of pieces of the advertisement information to be distributed to the information output devices 1, 1, etc., installed inside a prescribed area including position information of mobile terminal devices 2, 2, etc., are selected, the number of the mobile terminal devices 2 is counted based on relation between attribute information of a holder of each the mobile terminal device 2 and an attribute of an audience of the advertisement information, an advertisement arrival rate showing priority of the distribution of the selected advertisement information is selected based on a weighting coefficient corresponding to the attributed and the counted number of the mobile terminal devices 2, and distribution order of the selected advertisement information is determined based on the calculated advertisement arrival rate.;COPYRIGHT: (C)2008,JPO&INPIT