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Automatic designation of sales resources, and distribution across spending categories and the total budget of the marketing
Automatic designation of sales resources, and distribution across spending categories and the total budget of the marketing
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机译:自动指定销售资源,并在支出类别和营销总预算中进行分配
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摘要
In one embodiment a software facility that uses a qualitative description of a subject offering to automatically prescribe both (1) a total budget for marketing and sales resources for a subject offering and (2) an allocation of that total budget over multiple spending categories-also referred to as "activities"-in a manner intended to optimize a business outcome such as profit for the subject offering based on experimentally-obtained econometric data ("the facility") is provided.
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