System and Method For Allocating Inventory to Satisfy Online Demand and Demand At Physical Locations

摘要

A system and method for allocating inventory to satisfy online demand and demand at physical locations includes allocating a first portion of media rental inventory for online fulfillment and a second portion for fulfillment at physical rental locations. The method further includes making a determination of in-store rental activity for the second portion of inventory, and reallocating the first and second portions of inventory based on that determination.