SPONSORED SEARCH BID ADJUSTMENT BASED ON PREDICTED CONVERSION RATES

摘要

Methods and systems are provided for adjusting an advertiser bid, in a sponsored search auction, in connection with one or more advertisements to be served in connection with keyword queries, the bid being associated with one or more keyword phrases. The bid is adjusted based on a predicted conversion rate associated with an advertisement served in connection with a match between a keyword query and the one or more keyword phrases. A bid may be decreased for a match with a lower predicted conversion rate than a comparison predicted conversion rate such as a normalized average predicted conversion rate.