MEASURING WEB SITE SATISFACTION OF INFORMATION NEEDS

摘要

A method, system, and computer program product for measuring web site satisfaction of information needs are provided. The method includes: selecting a page for analysis; generating a page profile in the form of a list of keywords representing the page; generating a page traffic profile in the form of lists of keywords representing information needs of users, wherein the page traffic profile is generated from keywords used by users to visit the page; determining the success of users' visits to the page; and analyzing whether a page satisfies users' information needs by applying a distance measure between the keywords of the page profile and the keywords of the page traffic profile and combining the distance measure result with a success rate of the keywords.