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CLICK PROBABILITY WITH MISSING FEATURES IN SPONSORED SEARCH
CLICK PROBABILITY WITH MISSING FEATURES IN SPONSORED SEARCH
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机译:在搜索中缺少功能的情况下单击概率
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摘要
Sponsored search advertising utilizes a click probability as one factor in selecting and ranking advertisements that are displayed with search results. The probability of click may also be referred to as a predicted click-through rate (“CTR”) that may be multiplied by an advertiser's bid for a particular advertisement to rank the display of advertisements. An accurate prediction of the click probability improves the potential revenue that is generated by advertisements in a pay per click system. Other advertising systems may benefit from an accurate and reliable estimate for an advertisement's probability of click in different environments and scenarios.
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