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Using clicked slate driven click-through rate estimates in sponsored search
Using clicked slate driven click-through rate estimates in sponsored search
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机译:在赞助商搜索中使用点击次数驱动的点击率估算
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摘要
A computer-implemented method and system for selecting a subject advertisement in a sponsored search system based on a user's commercial intent (pertaining to the subject advertisement), using techniques for determining intent-driven clicks from a historical database. The method includes steps for aggregating a training model dataset wherein the training model dataset contains a selected history of clicks. Then, selecting from the training model dataset, a clicked slate (further selection of clicks), the clicked slate comprising a set of clicked ads, and calculating an intent-driven click feedback value for the subject advertisement. The method includes techniques for selecting a clicked slate using features corresponding to clicks received within a particular time period (the time period determined statically or dynamically). A system for implementing the method includes aggregating data from a historical database using selectors such as a position selector, a click feature selector, an impression-advertiser-campaign-creative selector, and a commercial intent selector.
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