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System and Method for Gathering and Standardizing Customer Purchase Information for Target Marketing
System and Method for Gathering and Standardizing Customer Purchase Information for Target Marketing
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机译:为目标营销收集和标准化客户购买信息的系统和方法
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摘要
The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
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