SYSTEMS AND METHODS FOR RECEIVING VENDOR-SPONSORED ACCESS TO MEDIA CONTENT

摘要

Systems and methods for receiving vendor-sponsored access to media content are described. In these systems and methods, a consumer's access to media content is sponsored by vendors with whom the consumer has engaged in a transaction. This sponsorship may take the form of payments provided to a media provider for a media content item or service provided to the consumer. Consumers may access goods and services provided by vendors when they are interested in engaging in a transaction, and may be presented with transaction opportunities according to their preferences. Vendors may selectively target transaction opportunities to consumers and may only sponsor media access for consumers with whom they have completed a transaction.