SYSTEM AND METHOD FOR INTELLIGENTLY DISTRIBUTING CONTENT TO A MOBILE DEVICE BASED ON A DETECTED LOCATION OF THE MOBILE DEVICE AND CONTEXT DATA DEFINING CHARACTERISTICS OF THE LOCATION AT A PARTICULAR DATE AND TIME

摘要

A system and method are described for intelligently distributing content to an end user based on both a particular location of the user and a date/time at which the user is at, or scheduled to be at, the particular location. For example, a system is described for intelligently distributing content to a mobile device based on context comprising: a location database to store a plurality of different locations including event facilities and points of interest, the location database associating each of the different locations with a Global Positioning System (GPS) location or range of GPS locations; a context database to store context data for particular locations within the location database, the context data specifying event information for the particular locations including a date, time, and event information for each of the particular locations; a user database to store a set of user preferences; and a content selection module for selecting a set of targeted content to be distributed to a user's mobile device based on the user's location, the date and time of an event at the location, the event information, and the user preferences, the content selection module detecting a current location of the user and causing the selected set of targeted content to be distributed to the user's mobile device when the user arrives at the location of the event at the specified date and time.