SYSTEM AND METHOD FOR DELIVERING CONTENT BASED ON AN EVALUATION OF SENSITIVITY TO SOCIAL ISSUES

摘要

The invention is directed to a method and system for delivering content to users over a computerized system based on an evaluation of sensitivity to social issues, by collecting information from a user and preferably at least one other individual that knows the user regarding the user's sensitivity to a social issue, evaluating the user's sensitivity to the social issue on the basis of information gathered, and selecting issue-specific content to be displayed to the user that is selected from a pool of content by the system based on its relevance to the user's sensitivity to the social issue.