A method and apparatus are provided for servicing customers of a plurality of builders or a plurality of builders through a third-party website provider. The method includes the steps of the plurality of builders providing product offerings to customers through a first website provided by the third-party website provider. The method also includes the steps of a customer of the plurality of customers and a builder of the plurality of builders entering into a contract to build or rehabilitate real estate for the customer at a building site of the real estate, said contract forming a pre-existing contract, the customer viewing and selecting product options of product offerings available from or through the builder through the first website and receiving from the customer through the first website a selection of an option of the options provided by the builder. The method further includes the steps of incorporating the selected options, into a new or modification of the pre-existing contract and the third-party website collecting a fee or commission based upon the products viewed by and selections made by the customer.
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