PERSONALIZING SPONSORED SEARCH ADVERTISING LAYOUT USING USER BEHAVIOR HISTORY

摘要

Embodiments of the invention relate to methods of presenting personalized search results pages to users, and to search engine systems and servers configured to implement such methods. For example, a method of presenting such a page to a user of a search engine includes steps of computing an engagement index of the user based on the distribution in time of that user"s interactions with the search engine then presenting, in response to a query by the user, a personalized search results page to the user.